Media agency “Space15” created a digital artist using artificial intelligence by inserting melodies and lyrics into a program that takes all these elements and produces a final song. They created an artist named “Travis Bott” and this is what what they came up with.
The song even includes Scott’s trademark ad-libs, and has extremely Auto-Tuned vocals and absurd rhymes, such as:
I ain’t got the surfers ’cause I know I’m not that hard
But I got all my old bitches mad by the bars
Thinkin’ at the Grammys, in the family, I got stars
Try to put in the plane, but the blame be on the cars
Space150’s executive creative director, Ned Lampert told Adweek the project wasn’t created for any specific client. “We were sort of fascinated with like, ‘What if we tried to make a song—like an actual good song—by using AI and basically creative directing AI?‘” he said. “And so we chose Travis Scott just because he is just such a unique artist and he has a unique sound and everything sort of has an aesthetic to it, both audibly and visually.”